:root {
  --identity-red: #d00000;
  --identity-red-light: #ff2727;
  --identity-red-dark: #8e0000;

  --identity-wine: #4a1111;
  --identity-black: #151111;

  --identity-cream: #fff8f4;
  --identity-pink: #f7dfdf;
  --identity-white: #ffffff;

  --identity-text: #292020;
  --identity-gray: #766b6b;

  --identity-border: rgba(110, 20, 20, 0.14);

  --identity-shadow: 0 25px 70px rgba(91, 25, 25, 0.15);
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;

  background: var(--identity-cream);

  color: var(--identity-text);
}

body.identity-modal-open {
  overflow: hidden;
}



.identity-page {
  position: relative;

  overflow: hidden;

  background:
    radial-gradient(
      circle at 10% 25%,
      rgba(255, 75, 75, 0.08),
      transparent 28%
    ),
    linear-gradient(180deg, #fffaf7, #fff);
}



.identity-page-hero {
  position: relative;

  min-height: 92vh;

  padding: 150px 7% 100px;

  display: flex;

  align-items: center;

  color: #fff;

  isolation: isolate;

  background:
    linear-gradient(
      90deg,
      rgba(24, 7, 7, 0.9) 0%,
      rgba(58, 12, 12, 0.62) 48%,
      rgba(20, 8, 8, 0.24) 100%
    ),
    url("/assets/images/fondos/chuloss_fondoclases.png") center /
      cover no-repeat;
}



.identity-page-hero::before {
  content: "";

  position: absolute;

  inset: 0;

  z-index: -1;

  background:
    radial-gradient(
      circle at 72% 26%,
      rgba(255, 255, 255, 0.28),
      transparent 24%
    ),
    radial-gradient(circle at 20% 80%, rgba(255, 35, 35, 0.24), transparent 32%);

  animation: identityHeroLight 7s ease-in-out infinite alternate;
}



.identity-page-hero::after {
  content: "IDENTIDAD";

  position: absolute;

  right: -35px;

  bottom: -55px;

  z-index: -1;

  font-family: "Bebas Neue", sans-serif;

  font-size: clamp(9rem, 18vw, 20rem);

  line-height: 1;

  letter-spacing: 0.04em;

  color: rgba(255, 255, 255, 0.045);

  pointer-events: none;

  white-space: nowrap;
}

.identity-page-hero__overlay {
  position: absolute;

  inset: 0;

  z-index: -2;

  background:
    linear-gradient(0deg, rgba(12, 5, 5, 0.76), transparent 50%),
    linear-gradient(120deg, transparent 50%, rgba(192, 0, 0, 0.18));
}



.identity-page-hero__content {
  position: relative;

  z-index: 2;

  width: min(100%, 1100px);
}

.identity-page-back {
  margin-bottom: 58px;

  display: inline-flex;

  align-items: center;

  gap: 11px;

  color: rgba(255, 255, 255, 0.78);

  text-decoration: none;

  font-size: 0.88rem;

  transition: 0.3s ease;
}

.identity-page-back i {
  width: 36px;
  height: 36px;

  border: 1px solid rgba(255, 255, 255, 0.22);

  border-radius: 50%;

  display: grid;

  place-items: center;

  transition: 0.3s ease;
}

.identity-page-back:hover {
  color: #fff;

  transform: translateX(-6px);
}

.identity-page-back:hover i {
  background: #fff;

  color: var(--identity-red);
}



.identity-page-hero__content > span {
  display: inline-flex;

  align-items: center;

  gap: 13px;

  color: #ff3434;

  font-size: 0.77rem;

  font-weight: 700;

  letter-spacing: 0.25em;
}

.identity-page-hero__content > span::before {
  content: "";

  width: 48px;
  height: 2px;

  background: #ff2929;

  box-shadow: 0 0 18px rgba(255, 40, 40, 0.65);
}



.identity-page-hero h1 {
  max-width: 900px;

  margin: 20px 0 24px;

  font-family: "Bebas Neue", sans-serif;

  font-size: clamp(5.5rem, 11vw, 11rem);

  line-height: 0.82;

  letter-spacing: 0.025em;

  font-weight: 400;

  text-shadow: 0 8px 30px rgba(0, 0, 0, 0.28);
}

.identity-page-hero h1::after {
  content: "CHULOSS";

  display: block;

  color: #ff1818;

  font-size: 0.48em;

  letter-spacing: 0.22em;

  text-shadow: 0 0 30px rgba(255, 24, 24, 0.18);
}



.identity-page-hero p {
  max-width: 680px;

  margin: 0;

  color: rgba(255, 255, 255, 0.82);

  font-size: 1.08rem;

  line-height: 1.9;
}



.identity-page-button {
  position: relative;

  min-height: 56px;

  margin-top: 34px;

  padding: 0 25px;

  display: inline-flex;

  align-items: center;

  gap: 13px;

  overflow: hidden;

  background: linear-gradient(135deg, #f00000, #a90000);

  color: #fff;

  text-decoration: none;

  font-weight: 700;

  font-size: 0.82rem;

  letter-spacing: 0.1em;

  text-transform: uppercase;

  box-shadow:
    0 18px 40px rgba(192, 0, 0, 0.3),
    inset 0 1px 0 rgba(255, 255, 255, 0.2);

  transition: 0.35s ease;
}

.identity-page-button::before {
  content: "";

  position: absolute;

  top: 0;
  left: -100%;

  width: 60%;
  height: 100%;

  background: linear-gradient(
    90deg,
    transparent,
    rgba(255, 255, 255, 0.35),
    transparent
  );

  transform: skewX(-20deg);

  transition: 0.6s ease;
}

.identity-page-button:hover {
  transform: translateY(-5px);

  box-shadow: 0 24px 50px rgba(192, 0, 0, 0.42);
}

.identity-page-button:hover::before {
  left: 140%;
}

.identity-page-button i {
  animation: identityArrow 1.6s ease-in-out infinite;
}



.chuloss-identity {
  position: relative;

  margin: 0;

  padding: 120px 6%;

  overflow: hidden;

  background:
    radial-gradient(circle at 6% 12%, rgba(255, 55, 55, 0.13), transparent 24%),
    radial-gradient(
      circle at 95% 52%,
      rgba(255, 190, 190, 0.3),
      transparent 30%
    ),
    linear-gradient(145deg, #fffaf7 0%, #fff 48%, #f8e9e9 100%);
}

.chuloss-identity::before {
  content: "CHULOSS";

  position: absolute;

  top: 480px;
  left: -55px;

  font-family: "Bebas Neue", sans-serif;

  font-size: 17rem;

  letter-spacing: 0.05em;

  color: rgba(130, 30, 30, 0.025);

  transform: rotate(-90deg);

  pointer-events: none;
}



.identity-heading {
  position: relative;

  width: min(100%, 1250px);

  margin: 0 auto 90px;

  text-align: center;
}

.identity-tag {
  display: inline-flex;

  align-items: center;

  gap: 13px;

  color: var(--identity-red);

  font-size: 0.76rem;

  font-weight: 700;

  letter-spacing: 0.24em;
}

.identity-tag::before,
.identity-tag::after {
  content: "";

  width: 42px;
  height: 2px;

  background: var(--identity-red);
}

.identity-heading h2 {
  margin: 20px 0 22px;

  font-family: "Bebas Neue", sans-serif;

  font-size: clamp(4rem, 7vw, 7.5rem);

  line-height: 0.9;

  letter-spacing: 0.02em;

  font-weight: 400;

  color: #241818;
}

.identity-heading h2 br {
  display: block;
}

.identity-heading p {
  max-width: 760px;

  margin: 0 auto;

  color: var(--identity-gray);

  font-size: 1.05rem;

  line-height: 1.85;
}



.identity-manifesto {
  position: relative;

  width: min(100%, 1250px);

  margin: 0 auto 100px;

  padding: 65px;

  display: grid;

  grid-template-columns: 110px 1.4fr 0.8fr;

  gap: 45px;

  align-items: center;

  overflow: hidden;

  background:
    radial-gradient(
      circle at 82% 20%,
      rgba(255, 255, 255, 0.2),
      transparent 25%
    ),
    linear-gradient(135deg, #7d1717, #3d1010 56%, #201010);

  color: #fff;

  box-shadow: 0 35px 90px rgba(86, 20, 20, 0.24);
}

.identity-manifesto::before {
  content: "";

  position: absolute;

  inset: 0;

  background: linear-gradient(
    120deg,
    rgba(255, 255, 255, 0.1),
    transparent 24%,
    transparent 68%,
    rgba(255, 30, 30, 0.08)
  );

  pointer-events: none;
}

.identity-manifesto::after {
  content: "MANIFIESTO";

  position: absolute;

  right: -30px;
  bottom: -55px;

  font-family: "Bebas Neue", sans-serif;

  font-size: 10rem;

  color: rgba(255, 255, 255, 0.035);

  letter-spacing: 0.05em;
}

.manifesto-number {
  align-self: start;

  color: rgba(255, 255, 255, 0.17);

  font-family: "Bebas Neue", sans-serif;

  font-size: 7rem;

  line-height: 1;
}

.manifesto-content {
  position: relative;

  z-index: 2;
}

.manifesto-content > span {
  color: #ff3c3c;

  font-size: 0.73rem;

  font-weight: 700;

  letter-spacing: 0.2em;
}

.manifesto-content h3 {
  margin: 13px 0 25px;

  font-family: "Bebas Neue", sans-serif;

  font-size: clamp(2.5rem, 4vw, 4.3rem);

  line-height: 1;

  font-weight: 400;
}

.manifesto-content p {
  color: rgba(255, 255, 255, 0.76);

  line-height: 1.85;
}

.manifesto-quote {
  position: relative;

  z-index: 2;

  padding: 35px;

  border: 1px solid rgba(255, 255, 255, 0.14);

  background: linear-gradient(
    145deg,
    rgba(255, 255, 255, 0.12),
    rgba(255, 255, 255, 0.035)
  );

  backdrop-filter: blur(10px);
}

.manifesto-quote i {
  margin-bottom: 20px;

  color: #ff3434;

  font-size: 2.3rem;
}

.manifesto-quote blockquote {
  margin: 0;

  font-family: "Bebas Neue", sans-serif;

  font-size: 2rem;

  line-height: 1.2;

  letter-spacing: 0.025em;
}



.identity-purpose-grid {
  width: min(100%, 1250px);

  margin: 0 auto 110px;

  display: grid;

  grid-template-columns: repeat(2, 1fr);

  gap: 25px;
}

.purpose-card {
  position: relative;

  min-height: 500px;

  padding: 55px;

  overflow: hidden;

  border: 1px solid rgba(126, 25, 25, 0.12);

  background: linear-gradient(
    145deg,
    rgba(255, 255, 255, 0.96),
    rgba(255, 242, 242, 0.93)
  );

  box-shadow: 0 22px 65px rgba(94, 25, 25, 0.1);

  transition:
    transform 0.4s ease,
    box-shadow 0.4s ease,
    border-color 0.4s ease;
}

.purpose-card::before {
  content: "";

  position: absolute;

  top: 0;
  left: 0;

  width: 100%;
  height: 5px;

  background: linear-gradient(90deg, var(--identity-red), #ff7b7b);
}

.purpose-card::after {
  content: "";

  position: absolute;

  right: -90px;
  top: -90px;

  width: 230px;
  height: 230px;

  border-radius: 50%;

  background: rgba(192, 0, 0, 0.055);

  transition: 0.5s ease;
}

.purpose-card:hover {
  transform: translateY(-12px);

  border-color: rgba(192, 0, 0, 0.32);

  box-shadow: 0 32px 80px rgba(110, 25, 25, 0.18);
}

.purpose-card:hover::after {
  transform: scale(1.25);
}

.purpose-icon {
  width: 72px;
  height: 72px;

  margin-bottom: 55px;

  border-radius: 50%;

  display: grid;

  place-items: center;

  background: linear-gradient(145deg, #ef2222, #a50000);

  color: #fff;

  font-size: 1.65rem;

  box-shadow: 0 15px 28px rgba(192, 0, 0, 0.25);
}

.purpose-card > span {
  color: var(--identity-red);

  font-size: 0.73rem;

  font-weight: 700;

  letter-spacing: 0.18em;
}

.purpose-card h3 {
  margin: 13px 0 22px;

  max-width: 500px;

  font-family: "Bebas Neue", sans-serif;

  font-size: 3rem;

  line-height: 1;

  font-weight: 400;

  color: #2c1919;
}

.purpose-card p {
  color: var(--identity-gray);

  line-height: 1.82;
}



.values-heading {
  width: min(100%, 1250px);

  margin: 0 auto 55px;
}

.values-heading > span {
  color: var(--identity-red);

  font-size: 0.75rem;

  font-weight: 700;

  letter-spacing: 0.2em;
}

.values-heading h3 {
  max-width: 850px;

  margin: 15px 0 18px;

  font-family: "Bebas Neue", sans-serif;

  font-size: clamp(3.2rem, 6vw, 6rem);

  line-height: 0.95;

  font-weight: 400;
}

.values-heading p {
  max-width: 680px;

  color: var(--identity-gray);

  line-height: 1.8;
}



.values-grid {
  width: min(100%, 1250px);

  margin: 0 auto 110px;

  display: grid;

  grid-template-columns: repeat(3, 1fr);

  gap: 18px;
}

.value-card {
  position: relative;

  min-height: 330px;

  padding: 34px 30px;

  overflow: hidden;

  border: 1px solid var(--identity-border);

  background: linear-gradient(
    145deg,
    rgba(255, 255, 255, 0.96),
    rgba(255, 244, 244, 0.9)
  );

  box-shadow: 0 16px 40px rgba(100, 25, 25, 0.07);

  transition: 0.4s ease;
}

.value-card::before {
  content: "";

  position: absolute;

  left: 0;
  bottom: 0;

  width: 100%;
  height: 4px;

  background: linear-gradient(90deg, var(--identity-red), #ff6e6e);

  transform: scaleX(0);

  transform-origin: left;

  transition: 0.4s ease;
}

.value-card::after {
  content: "";

  position: absolute;

  right: -70px;
  bottom: -70px;

  width: 170px;
  height: 170px;

  border-radius: 50%;

  background: rgba(192, 0, 0, 0.04);

  transition: 0.4s ease;
}

.value-card:hover {
  transform: translateY(-10px);

  border-color: rgba(192, 0, 0, 0.3);

  background: #fff;

  box-shadow: 0 28px 65px rgba(108, 25, 25, 0.15);
}

.value-card:hover::before {
  transform: scaleX(1);
}

.value-card:hover::after {
  transform: scale(1.35);
}

.value-number {
  position: absolute;

  top: 22px;
  right: 25px;

  font-family: "Bebas Neue", sans-serif;

  font-size: 2.6rem;

  color: rgba(90, 20, 20, 0.1);
}

.value-icon {
  width: 58px;
  height: 58px;

  margin-bottom: 55px;

  border-radius: 50%;

  display: grid;

  place-items: center;

  background: linear-gradient(
    145deg,
    rgba(255, 55, 55, 0.14),
    rgba(192, 0, 0, 0.07)
  );

  color: var(--identity-red);

  font-size: 1.3rem;

  transition: 0.4s ease;
}

.value-card:hover .value-icon {
  background: linear-gradient(145deg, #ef2222, #a70000);

  color: #fff;

  transform: rotate(-8deg) scale(1.08);

  box-shadow: 0 14px 27px rgba(192, 0, 0, 0.22);
}

.value-card h4 {
  position: relative;

  z-index: 2;

  margin: 0 0 14px;

  font-size: 1.28rem;
}

.value-card p {
  position: relative;

  z-index: 2;

  margin: 0;

  color: var(--identity-gray);

  line-height: 1.75;
}



.identity-closing {
  position: relative;

  width: min(100%, 1250px);

  margin: 0 auto;

  padding: 65px;

  display: flex;

  justify-content: space-between;

  align-items: center;

  gap: 45px;

  overflow: hidden;

  background:
    radial-gradient(
      circle at 80% 25%,
      rgba(255, 255, 255, 0.18),
      transparent 26%
    ),
    linear-gradient(135deg, #8d1818, #471111 58%, #241010);

  color: #fff;

  box-shadow: 0 30px 80px rgba(92, 20, 20, 0.24);
}

.identity-closing::after {
  content: "CHULOSS";

  position: absolute;

  right: -20px;
  bottom: -55px;

  font-family: "Bebas Neue", sans-serif;

  font-size: 9rem;

  color: rgba(255, 255, 255, 0.04);
}

.identity-closing > div {
  position: relative;

  z-index: 2;

  max-width: 730px;
}

.identity-closing span {
  color: #ff3b3b;

  font-size: 0.75rem;

  font-weight: 700;

  letter-spacing: 0.22em;
}

.identity-closing h3 {
  margin: 13px 0 15px;

  font-family: "Bebas Neue", sans-serif;

  font-size: clamp(3rem, 5vw, 5rem);

  line-height: 0.95;

  font-weight: 400;
}

.identity-closing p {
  margin: 0;

  color: rgba(255, 255, 255, 0.73);

  line-height: 1.8;
}

.identity-button {
  position: relative;

  z-index: 2;

  flex-shrink: 0;

  min-height: 55px;

  padding: 0 24px;

  display: inline-flex;

  align-items: center;

  gap: 12px;

  background: #fff;

  color: #851313;

  text-decoration: none;

  font-size: 0.8rem;

  font-weight: 700;

  letter-spacing: 0.08em;

  text-transform: uppercase;

  transition: 0.35s ease;
}

.identity-button:hover {
  background: #ff2424;

  color: #fff;

  transform: translateY(-5px);

  box-shadow: 0 18px 38px rgba(0, 0, 0, 0.2);
}

.identity-button i {
  transition: 0.3s ease;
}

.identity-button:hover i {
  transform: translateX(6px);
}



.identity-animate {
  opacity: 0;

  transform: translateY(45px);

  transition:
    opacity 0.8s ease,
    transform 0.8s cubic-bezier(0.2, 0.8, 0.2, 1);
}

.identity-animate.identity-visible {
  opacity: 1;

  transform: translateY(0);
}

.identity-animate-left {
  opacity: 0;

  transform: translateX(-55px);

  transition:
    opacity 0.8s ease,
    transform 0.8s cubic-bezier(0.2, 0.8, 0.2, 1);
}

.identity-animate-left.identity-visible {
  opacity: 1;

  transform: translateX(0);
}

.identity-animate-right {
  opacity: 0;

  transform: translateX(55px);

  transition:
    opacity 0.8s ease,
    transform 0.8s cubic-bezier(0.2, 0.8, 0.2, 1);
}

.identity-animate-right.identity-visible {
  opacity: 1;

  transform: translateX(0);
}

.identity-page-hero__content {
  animation: identityHeroContent 1s ease both;
}



@keyframes identityHeroContent {
  from {
    opacity: 0;

    transform: translateY(35px);
  }

  to {
    opacity: 1;

    transform: translateY(0);
  }
}

@keyframes identityHeroLight {
  from {
    opacity: 0.55;

    transform: scale(1);
  }

  to {
    opacity: 1;

    transform: scale(1.08);
  }
}

@keyframes identityArrow {
  0%,
  100% {
    transform: translateY(0);
  }

  50% {
    transform: translateY(6px);
  }
}



@media (max-width: 1050px) {
  .identity-page-hero {
    min-height: 850px;
  }

  .identity-manifesto {
    grid-template-columns: 90px 1fr;
  }

  .manifesto-quote {
    grid-column: 2;
  }

  .values-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .identity-closing {
    align-items: flex-start;

    flex-direction: column;
  }
}



@media (max-width: 760px) {
  .identity-page-hero {
    min-height: 800px;

    padding: 125px 6% 75px;

    background-position: 62% center;
  }

  .identity-page-back {
    margin-bottom: 45px;
  }

  .identity-page-hero h1 {
    font-size: clamp(5rem, 22vw, 8rem);
  }

  .identity-page-hero p {
    font-size: 0.98rem;
  }

  .chuloss-identity {
    padding: 80px 20px;
  }

  .identity-heading {
    margin-bottom: 60px;
  }

  .identity-tag::before,
  .identity-tag::after {
    width: 23px;
  }

  .identity-manifesto {
    padding: 40px 28px;

    grid-template-columns: 1fr;

    gap: 25px;
  }

  .manifesto-number {
    font-size: 5rem;
  }

  .manifesto-quote {
    grid-column: auto;
  }

  .identity-purpose-grid {
    grid-template-columns: 1fr;

    margin-bottom: 85px;
  }

  .purpose-card {
    min-height: auto;

    padding: 42px 28px;
  }

  .purpose-icon {
    margin-bottom: 40px;
  }

  .values-grid {
    grid-template-columns: 1fr;

    margin-bottom: 80px;
  }

  .value-card {
    min-height: auto;
  }

  .identity-closing {
    padding: 45px 28px;
  }

  .identity-button {
    width: 100%;

    justify-content: center;
  }
}



@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;

    animation-iteration-count: 1 !important;

    transition-duration: 0.01ms !important;

    scroll-behavior: auto !important;
  }
}

.identity-page,
.identity-page p,
.identity-page a,
.identity-page li,
.identity-page span,
.identity-page button,
.identity-page input,
.identity-page textarea,
.identity-page label,
.chuloss-identity,
.chuloss-identity p,
.chuloss-identity a,
.chuloss-identity li,
.chuloss-identity span,
.chuloss-identity button {
  font-family: inherit;
}

.identity-page-hero h1,
.identity-heading h2,
.manifesto-number,
.manifesto-content h3,
.manifesto-quote blockquote,
.purpose-card h3,
.values-heading h3,
.value-number,
.identity-closing h3,
.identity-page-hero::after,
.chuloss-identity::before,
.identity-manifesto::after,
.identity-closing::after {
  font-family: "Bebas Neue", sans-serif;
}

.value-card h4 {
  font-family: inherit;
}

.identity-page-button,
.identity-button,
.identity-page-back {
  font-family: inherit;
}